Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Derbyshire
Situated in the East Midlands, Derbyshire is a county that shares a border with Greater Manchester, as well as Yorkshire, Nottinghamshire, Staffordshire, Cheshire and Leicestershire.
Much of the Peak District is located within Derbyshire and just some of the towns in the region include Derby and Chesterfield, meaning there are many opportunities for those seeking Copywriter positions.
For most of its history, Derbyshire's economy has been based on agriculture, while the mining of natural resources such as coal, iron, lead and limestone were of particular importance during the Industrial Revolution. Of these, only the limestone quarries are still in operation.
The chocolate company Thorntons was established near Alfreton in 1911 - its headquarters are still based there today.
After the second world war, the first diesel-electric mainline passenger train was unveiled at the Locomotive Works in Derby and the British Rail Research Division was opened in 1964 with an aim to improve the country's train network. This eventually became the DeltaRail Group, which currently provides software and other technology for signalling and control systems.
JBC-Power Systems manufactures engines in the south of the county, Buxton Water is bottled here and Bombardier Transportation builds the rolling stock for the London Underground network.
Other companies with manufacturing facilities or an otherwise large presence include Rolls-Royce, Toyota and Trebor Bassets.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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