Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Northamptonshire
Situated in the East Midlands, Northamptonshire is a ceremonial county that shares a border with eight others, including Warwickshire, Leicestershire, Buckinghamshire, Cambridgeshire and Oxfordshire.
A number of large communities are located within Northamptonshire, making the county a good place for those seeking Copywriter opportunities. These include Kettering, Corby and Wellingborough. There's also the county seat, Northampton, which is less than 70 miles from London and about 50 miles from Birmingham.
The region has long been known for shoemaking and the manufacture of leather goods. A number of factories in Northampton were established in the 19th century and still exist today, making fine specialty footwear. These include Edward Green shoes, Trickers, Church's and Crockett & Jones.
Many of the old shoe factories in the region that are no longer used for manufacturing have now been converted to residential accommodation or office space. Indeed, much of Northamptonshire has gone through significant redevelopment since the 1970s and the local economy is now based in the service sector and retail.
Other companies located in the region, or with large facilities, include Avon, Weetabix, Barclaycard, Panasonic, Travis Perkins, Coca-Cola, Schweppes, Timsons, Cummins UK, Carlsberg, Nationwide Building Society and Texas Instruments.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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