Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bedford
Bedford is a town of about 80,000 people situated in the heart of England, about halfway between London and Leicester. With its surrounding towns the population of the urban area tops 100,000, but it remains a relatively small town as county towns go. (In case you were wondering, it’s the county town of Bedfordshire.) The town has a largely rural past, but the growth in population has seen the usual diversity of small industries, retail and local government spring to life, and this is where the majority of the town’s employment comes from.
The world of TV, especially in the 1970s, would not have been the same without the Bedford influence. Sitcom stars Ronnie Barker and John le Mesurier were both born in the town, and much of Some Mothers do ’Ave ’Em was filmed in the town. Bedford also produced sometime Countdown maths genius and all-round numerically astute adder-upper Carol Vorderman.
As the largest town surrounded by several hundred square miles of countryside and within commuting distance from Milton Keynes, Northampton and Luton, Bedford has become something of a hub in the region. This does mean that sometimes Copywriter positions come up to fill the town’s natural need for procurement, logistics and supply chain managers and executives.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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