Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Harlow
During the post-war period as Britain was faced with rebuilding millions of shattered homes and re-housing their inhabitants, a radical solution was to build a series of new towns. Most cities of the UK have some form of new town within them or in their orbital range. Harlow in Essex was one such town. Situated 20 miles (33 km) north east of the centre of London, it was a grand project, with thousands of homes as well as industrial, shopping, entertainment and communications infrastructure being built around what was a village dating back at least to the Domesday Book.
Expansion was steady, taking place between the late 1950s and the 1970s, as jobs were created and the town became a reasonably attractive place to live. Although manufacturing was once a major industry in Harlow, it has since declined, and now the economy is largely service-based. The large factories have recently been demolished and smaller units for start-ups have been built with the hope of kickstarting a new tech sector. However the town is still home to some major employers, most notably GlaxoSmithKline and American defence firm Raytheon.
The town is well placed to serve London, situated as it is on the M11 that runs from the capital to Cambridge, and there are also good rail links to both cities. Stansted Airport is just 20 minutes up the motorway, too. With much regeneration going on in the town, it’s likely that the demand for Copywriter jobs will grow over the coming years. Keep checking back or get in touch if you’d like us to search the area for such positions.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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