Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hemel Hempstead
After World War 2, the government set about a programme of building New Towns around the UK to re-house those made homeless by the Blitz. One of the towns built for Londoners was Hemel Hempstead, although a village of the same name had existed there since before medieval times. The town is situated 20 miles (33 km) north west of the centre of London and 10 miles (17 km) south of Luton, with St Albans just to the east.
The town has a shopping centre in the middle, and to the north east there is a large industrial complex called the Hemel Hempstead Industrial Estate. The estate came to worldwide prominence in December 2005 when there was a massive explosion at the Buncefield oil storage terminal. The explosion was supposed to be so loud that it was heard on mainland Europe; the sky glowed and a pall of black smoke covered drifted over London; thousands of properties were damaged. As well as being a depot for forecourt tankers, the depot had pipelines going directly to Heathrow Airport, which had to ration fuel and caused some travel disruption.
The depot was such an important part of the nation’s fuel infrastructure that it was ordered to be rebuilt, and it continues to grow as new parts are brought on stream. The rest of the industrial park continues to rebuild, and the town remains an important element in the UK’s supply system. With such good connections to London by road and rail, and with Luton Airport just up the M1, the town is well placed to continue growing. It’s not unusual for Copywriter jobs to come up in Hemel Hempstead, so it’s worth checking with us if you are looking.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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