Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Buckinghamshire
One of the London Home Counties, Buckinghamshire also shares a border with Berkshire, Oxfordshire, Bedfordshire, Hertfordshire and Northamptonshire. It's a popular choice for those seeking Copywriter vacancies and offers a wealth of opportunities - for those who wish to live and work in the area, or commute to the capital.
During the industrial revolution, the region was known for its lace making and it's said that Queen Victoria used the delicate material for her pillows. After the arrival of the railway, furniture and paper production both took off in Buckinghamshire and heavy industry like the manufacture of train carriages was also big business.
Indeed, the 19th century was extremely lucrative for Buckinghamshire, and evidence of this can still be seen today in the many beautiful Victorian buildings that are spread across the county.
These days, Buckinghamshire's economy is mainly based in the service sector and studies have shown that it's one of the best places to live in the UK, with one of the highest life expectancies and some of the best school results in the country.
The region is still used for a lot of agricultural production, while furniture manufacture and pharmaceuticals are also major sources of employment.
What's more, the world-famous Pinewood Studios are located in Buckinghamshire. This studio has been the location of filming for a variety of big-name productions, including several James Bond films, the Superman franchise, Batman Returns and scenes from Peter Jackson's The Hobbit.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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