Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Berkshire
A ceremonial and historic county in England, Berkshire is often called the Royal County of Berkshire, due to it being the location of Windsor Castle. It shares a border with Oxfordshire, Surrey, Buckinghamshire, Hampshire and Wiltshire and is counted among the Home Counties. It's also an excellent location for those seeking Copywriter vacancies.
Berkshire is one of the oldest counties in England, with a history going back to at least the middle of the eighth century.
Eton College was established in the 15th century and is one of the most renowned public schools in England. It has educated 19 prime ministers, as well as notable scientists, authors and members of the royal family.
In 1810, the Kennet and Avon canal opened, making it possible to travel by boat from Reading to the Bristol Channel. The building of the railways also helped to further establish Berkshire as an important part of the British economy.
During the Industrial Revolution, the region was known for its large iron works, as well as brewing.
Today, Berkshire is home to a number of big businesses in sectors including confectionary, communications, technology, energy and pharmaceuticals.
Just some of the companies that can be found in the region include Amazon.co.uk, Honda, Panasonic, Siemens, Sun Microsystems, Vodafone, Bayer, LG and Microsoft. There's also a Waitrose distribution centre and the headquarters of NTS Express Road Haulage.
What's more, Slough Trading Estate is one of the largest in Europe, boasting more than 400 companies including Mars, Fiat, Telefonica O2, Ferrari, Fullers Logistics and Black & Decker.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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