Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Oxford
The county town of Oxford and famous throughout the world for its university, Oxford is actually a thriving, self-contained city with a diversity of industries not directly related to its county status or education sector. It has been a successful city for so long that its architecture spans the millennia, and since much of the most important buildings were churches, it got the name “city of dreaming spires”.
Without doubt the university and its related activities (bars, cafes, hotels, shops, theatres etc.) is the key single employer of the city, and the university heritage also plays into its thriving tourism industry. All this contributes to the thriving nature of the city, which is busy all the year round.
But a major industry just to the south east of the city centre is car manufacturing, at the Cowley BMW plant, home of the new Mini. The plant used to be the Morris Motors plant during the First World War, and this attracted a railway and other communications to serve it. During World War Two the plant made training planes for the RAF. After the war mergers and acquisitions changed the company to BMC, then British Leyland, Austin Rover, the Rover Group and finally BMW (but locals still call the factory Morris’s).
With a thriving, ever changing population and various high-tech and heavy industries, Oxford often throws up Copywriter positions to help oil the wheels of commerce. It’s certainly an exciting place to live and work.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us