Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Warwickshire
Famous as the birthplace of writers William Shakespeare and George Elliot, Warwickshire is located in the East Midlands and shares borders with a number of counties including Staffordshire, Leicestershire, Oxfordshire and Gloucestershire.
Home to a number of large settlements like Rugby, Nuneaton, Bedworth, Warwick, Leamington Spa and Stratford-on-Avon, Warwickshire offers a variety of options for those seeking Copywriter opportunities.
In addition, Birmingham is within an easy commute from the north-west of the county, making it perfect for those who wish to work in Britain's second city, but live away from the busy atmosphere.
For much of its past, Warwickshire's economy was based in the textile industry and manufacturing.
These days, the region relies heavily on industry and engineering, while the service sector, retail, power, technology and tourism are also important.
Rolls-Royce has an engineering works in the region, while the Rugby Cement Works is one of Europe's largest such facilities. Rangemaster stoves have been manufactured at the Eagle Foundry in Leamington Spa since 1851 and a number of video game designers are based in the area.
Other companies based in the region, or with large facilities here include IBM, Holland & Barrett, Volvo, ConocoPhillips and Bravissimo.
In addition, the National Grid's gas control centre is in Warwickshire, while Dairy Crest and RS Components have national distribution centres in Nuneaton.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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