Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Royal Leamington Spa
The Romans, who loved a good mineral spring, knew all about the source, and would bathe in it between wine sessions. Centuries later the same spring would go on to make Leamington Spa’s fortune in the spa boom that gripped Britain in the nineteenth century. So popular was the town with Queen Victoria that she granted the town “Royal” status in 1838 (in fact it was called Leamington Priors until then, not Leamington Spa).
The town is located 20 miles (32 km) south east of the centre of Birmingham, 8 miles (13 km) south of Coventry and 27 miles (44 km) west of Northampton. As the popularity of spa towns declined towards the end of the nineteenth century, the town became a more typical industrial settlement, especially when the canals and railways came, although it kept some of its exclusive kudos and was a popular place for people from the cities to retire to or take a break. This led to it becoming a shopping town, and that aspect remains to this day. Engineering works, especially foundries, were common in the town, and that still goes on to some extent.
With an economically active population, good road and rail links, a fair amount of engineering work and some hi-tech industries in its business parks, Royal Leamington Spa is a deceptively promising place to find Copywriter work. As a commuter town for Coventry, Birmingham and Leicester, it also opens up fantastic opportunities for anyone willing to travel.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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