Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Solihull
Solihull is a town 6 miles (10 km) south east of Birmingham, but it is within the West Midlands conurbation. Coventry is 10 miles (17 km) to the east. The town retains much of its Victorian architecture due to being left largely untouched during World War II, unlike its two neighbouring cities. While the town has a population of around 100,000, Solihull’s metropolitan borough includes over 200,000 people.
The borough is home to three major sites of national repute. First, there’s Birmingham Airport, which is to the north eat of the town centre. The airport handles flights to much of Europe as well as North America, the Middle East and the Caribbean. Second is the National Exhibition Centre, where conferences, pop concerts and even exhibitions take place. And third is the Land Rover factory, which shares its production of the iconic range of vehicles with Halewood near Liverpool.
With first-rate communications from road (the M42 passes nearby), rail and air, close links to Birmingham city centre and an active population, Solihull is a natural place to look for a Copywriter job. There’s plenty of industry in the area, as there always seems to be wherever a major car-making plant is located. The town is also a busy shopping area, with many high street names having a presence there.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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