Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Kidderminster
With the huge conurbation of the Birmingham area four miles (7 km) of rural land away, Kidderminster is almost, but not quite, a part of it. With its next-door neighbour Stourport-on-Severn, however, it has an entirely different feel to it – definitely more of a town. The Worcestershire settlement is home to about 60,000 people is located 17 miles (27 km) to the south west of the centre of Birmingham, 14 miles (23 km) north or Worcester and 32 miles (50 km) south east of Shrewsbury. It has rail links to the north and south as well into Birmingham, and the M5 is 9 miles down the road.
Kidderminster’s most important single industry has traditionally been carpet making. The well known Brintons company set up in the town at the end of the eighteenth century, and to this day it has still not had the rug pulled from under its feet – it’s still a good local employer. Victoria Carpets is also based here, and again it is bucking the Industrial Revolution trend and staying in business. The town has a bustling town centre and a recently redeveloped shopping centre called Weaver’s Wharf, which is another key employer.
If you’re looking for Copywriter work in Kidderminster, you could be in luck as it does still have something of an industrial base, even through the town itself is relatively comfortable – it’s also a handy commuter town for Birmingham and Worcester. The shopping centre and the good rail and road links also make it a likely place for logistics and supply chain operations to get started, so if you’re based in the town, do get in touch.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us