Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Walsall
Walsall has gone through countless changes through history, not least with its name, which was once Walesho, meaning valley of the Welsh speakers. It was also historically in Staffordshire, but is now part of the West Midlands metropolitan county, along with Birmingham and Wolverhampton, its neighbour in the west.
The population of Walsall, which had been a relatively small village, exploded during the Industrial Revolution, and it was an important coal mining, limestone quarrying, iron and brass founding and leatherworking centre. This latter trade is still associated with the town, hence the football club’s nickname The Saddlers. Modern industries include plastics, aircraft parts, chemicals and electronics. The RAC has its control centre nearby, as anyone who has travelled on the M6 will know. Recently the high street clothing and homeware store TK Maxx opened its regional depot there.
The town is particularly well served by the road and rail networks, which along with its location right in the centre of England, has opened up the opportunity for companies to locate their depots and warehouses in the area. This means that Copywriter positions are frequently asked for by local employers. And like many towns and cities with strong links to Britain’s industrial past, there’s a workforce and work ethic to fulfil them.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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