Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Telford
A new town situated in Shropshire, Telford is located around 30 miles from Birmingham and is one of the fastest growing settlements in the UK, making it a great choice for those seeking Copywriter vacancies.
Most of Telford was built in the 1960s and 1970s on what had previously been industrial and agricultural land. However, people have been living in the region for thousands of years and evidence has been found of Roman roads and other ancient settlements. In its early days, the region's economy was based mainly in the mining of coal and ironstone, as well as metalworking.
As a planned town, Telford has been carefully laid out, with loads of residential property and plenty of retail outlets. What's more, the road infrastructure means that it's easy to travel between Telford and other destinations like Birmingham, Shrewsbury and Wolverhampton.
In recent years, further regeneration and expansion have occurred to make the area even more attractive for businesses and residents.
These days, much of Telford's economy is based in the service sector and IT industries. Companies like Hitachi, Maxell and Nokia have offices or manufacturing facilities in the area, while other companies include GKN, Siemens and Fruit of the Loom.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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