Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Tamworth
The town of Tamworth is the largest town in Staffordshire, although the largest settlement is the city of Stoke-on-Trent. Due to its south-eastern location, however, the town probably has more of an affiliation with Birmingham; Tamworth is just 12 miles (20 km) from the centre of Birmingham, and 6 miles (10 km) from Sutton Coldfield. The M42 passes to the east, connecting Birmingham with the M1, and to the west the M6 toll road heads north and south.
The town has a rich history, and was once larger than Birmingham; indeed it was even the capital of Mercia under Kind Offa in the 9th century. It was raided and destroyed by the Danes and re-founded by Aethelflaed, daughter of Alfred the Great. There was probably a Saxon fort in the town, but it is thought that Tamworth Castle was built on its grounds; the castle still stands to this day. During the 18th and 19th centuries, the town became industrialised, mainly thanks to the abundant coal nearby. Canals and railways came, and engineering, brick and tile making and the textile industries grew up. In latter years, Tamworth was the home of the Reliant factory, famous for its Robin and Scimitar cars; the factory no longer exists, however.
Tamworth, with its links to both Birmingham and Staffordshire, and thanks to its ideal location in the midlands, is a perfect place to find Copywriter positions, and they become available reasonably frequently here and in its surrounding area. It is certainly worth taking a look or contacting Cast UK directly to talk about your needs.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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