Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Walsall
Walsall has gone through countless changes through history, not least with its name, which was once Walesho, meaning valley of the Welsh speakers. It was also historically in Staffordshire, but is now part of the West Midlands metropolitan county, along with Birmingham and Wolverhampton, its neighbour in the west.
The population of Walsall, which had been a relatively small village, exploded during the Industrial Revolution, and it was an important coal mining, limestone quarrying, iron and brass founding and leatherworking centre. This latter trade is still associated with the town, hence the football club’s nickname The Saddlers. Modern industries include plastics, aircraft parts, chemicals and electronics. The RAC has its control centre nearby, as anyone who has travelled on the M6 will know. Recently the high street clothing and homeware store TK Maxx opened its regional depot there.
The town is particularly well served by the road and rail networks, which along with its location right in the centre of England, has opened up the opportunity for companies to locate their depots and warehouses in the area. This means that Head of Marketing positions are frequently asked for by local employers. And like many towns and cities with strong links to Britain’s industrial past, there’s a workforce and work ethic to fulfil them.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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