Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Sutton Coldfield
The town of Sutton Coldfield, in the north east of the Birmingham conurbation, has grown steadily over the centuries from a hamlet and manor house to what it is now, a largely residential town with a population of around 100,000 people. It’s a popular place to live for commuter into Birmingham, with a strong middle class element to it. To the east of the town’s built-up area (though technically part of the town) is Sutton Park, a beautiful area with ponds, lakes, ancient woodlands and wetlands, where many locals spend their free time.
During the industrial revolution Sutton Coldfield became a town well known for industry. Its most notable produce was armaments, mainly gun barrels and blades, but also of spades, knives and other tools. The industry in the area was relatively short-lived, however. The town remained wealthy, however, a fact not lost on the King, who imposed relatively high taxes on the town.
Today, retail and entertainment are important elements of Sutton Coldfield’s economy, and there’s a real upmarket feel to the place and many of its shops. It’s always worth looking for Head of Marketing vacancies in such places, and Sutton Coldfield is no exception. Large amounts of goods are brought into the town to service the large and economically active population, so good managers and executives are always valued.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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