Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Worcestershire
A county in the West Midlands, Worcestershire's borders have changed numerous times throughout its past, merging with Herefordshire in the 1970s as part of the Local Government Act 1972, and then being re-established as its own entity in 1998.
In addition to Herefordshire, its neighbours include Shropshire, Staffordshire, Gloucestershire and Warwickshire.
Worcestershire comprises a number of large communities, such as Worcester, Kidderminster, Redditch, Malvern and Bromsgrove. These all offer a variety of choices when it comes to finding Head of Marketing positions in the region, and many are considered satellite towns of Birmingham.
For much of its past, Worcestershire's economy has relied on the wool trade, and related industries. During the 19th century, glove making was an important business, while Kidderminster carpets gained a sound reputation that continues today. Historically, the region was also important for the production of hops and fruit like pears, cherries, plums and apples.
Today, retail, manufacturing, the service sector and technology are all important parts of the local economy, with companies based in the region including Qinetiq, which specialises in defence technology.
Of course, Worscestershire is also famous for its eponymous sauce - this has been manufactured by Lea & Perrins in Worcester since 1838, although the company is now owned by Heinz.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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