Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gloucester
Situated in the county town of Gloucestershire, Gloucester is located near the Welsh border and around 30 miles north-east of Bristol.
It's also situated on the River Severn, which eventually flows to the Bristol Channel and this, combined with an extensive canal network that was built in the 19th century, led the city to become an important place for international trade, particularly with Spain, France and Portugal.
Gloucester has long been an important site for banking and the financial industry, while manufacturing has also played a big part in the local economy. In fact, there are still factories and research and development facilities within the area for companies like BTR Permali, which makes water tanks and automotive mouldings, and Du Pont.
What's more, Gloucester is also known as a hub for the aerospace industry. Smiths Aerospace and Messier-Bugatti-Dowty are located here - the latter makes landing gear, braking systems and wheels.
Over the last 30 years, Gloucester has undergone significant regeneration, and it is now an ideal place for those seeking Head of Marketing opportunities.
Many of the old warehouses in the port area having been converted or replaced with more modern structures. In addition, there are now a number of business parks - such as Ashville Industrial Estate and Waterwells Business Park - that house a number of IT and media companies, SMEs and businesses based in the service sector.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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