Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Berkshire
A ceremonial and historic county in England, Berkshire is often called the Royal County of Berkshire, due to it being the location of Windsor Castle. It shares a border with Oxfordshire, Surrey, Buckinghamshire, Hampshire and Wiltshire and is counted among the Home Counties. It's also an excellent location for those seeking Head of Marketing vacancies.
Berkshire is one of the oldest counties in England, with a history going back to at least the middle of the eighth century.
Eton College was established in the 15th century and is one of the most renowned public schools in England. It has educated 19 prime ministers, as well as notable scientists, authors and members of the royal family.
In 1810, the Kennet and Avon canal opened, making it possible to travel by boat from Reading to the Bristol Channel. The building of the railways also helped to further establish Berkshire as an important part of the British economy.
During the Industrial Revolution, the region was known for its large iron works, as well as brewing.
Today, Berkshire is home to a number of big businesses in sectors including confectionary, communications, technology, energy and pharmaceuticals.
Just some of the companies that can be found in the region include Amazon.co.uk, Honda, Panasonic, Siemens, Sun Microsystems, Vodafone, Bayer, LG and Microsoft. There's also a Waitrose distribution centre and the headquarters of NTS Express Road Haulage.
What's more, Slough Trading Estate is one of the largest in Europe, boasting more than 400 companies including Mars, Fiat, Telefonica O2, Ferrari, Fullers Logistics and Black & Decker.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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