Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in the West Midlands
Comprising seven metropolitan boroughs - the city of Birmingham, the City of Coventry, Dudley, Solihull, Sandwell, Walsall and the City of Wolverhampton, the West Midlands is an English county with plenty of opportunities for those seeking Head of Marketing vacancies.
Throughout history, the region has been known for its commerce and industry. During the Middle Ages, wool and cloth manufacture brought a significant amount of wealth to the West Midlands, particularly in Coventry.
By the 1700s, metalworking, small arms manufacture and mining were all important for the local economy, and this expanded to include bicycle building during the Industrial Revolution and beyond. In addition, two large banks - Lloyds and Midlands Bank (which later became HSBC) were both founded in the region during the 18th and 19th centuries.
Fast forward to today and the West Midlands is thriving. Birmingham, which vies with Manchester for the title of Britain's second city, has been called one of the best places in the country to have a business and it seems that big companies agree.
From finance and media, to manufacturing, engineering, tourism, retail and the service sector, there are many well-known organisations with headquarters or other large facilities in the region - including Cooks the Bakery, Marston's, Chubb Locks and Carillion.
Jaguar, Land Rover and MG cars are also manufactured in the West Midlands, along with London's iconic black taxis.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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