Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Dudley
Dudley holds the distinction of being the second most populous town in the UK after Reading, and has a population larger than many UK cities. The town has applied for city status but has so far failed to be granted it. It’s probably fair to say that to the outside world it forms part of the Birmingham conurbation, nestling between the city proper, Wolverhampton and Stourbridge. The accents of two of its most famous children, Lenny Henry and Sam Allardyce, certainly attest to the Brummy link!
Historically, Dudley was a major player in the Industrial Revolution, and was home to a good deal of heavy industry like much of the Black Country – in fact Dudley was often called the Black Country’s capital. Evidence of this past remains in the shape of the extensive canal network, but the town does not have a great deal of industry any more. The population is served by plenty of big name shops, and the nearby Merry Hill Shopping Centre makes the area a good place to look for Head of Marketing jobs.
The town has several trading and industrial estates, such as Belfont, Long Lane, Primrose Hill, Vernon and Two Woods, each of which presents opportunities in logistics.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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