Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Stourbridge
If you love the Birmingham conurbation and you’re travelling west, you’d better stop when you see signs for Stourbridge, because after the town you’ll be hit quite abruptly by the spread of green Shropshire countryside as far as the eye can see. The Bull ring, Wolverhampton Wanderers and Jasper Carrott will be distant memories.
If you stick around, though, you’ll be treated to a pleasant enough town, part of Birmingham’s commuter belt, with Wolverhampton to the north, Dudley to the north east and the centre of Birmingham 10 miles (16 km) to the east. Kidderminster is the next distinct town, 7 miles (12 km) south west. Stourbridge has a distinct suburban feel about it that somewhat hides the fact that it does have quite a strong industrial past, with a particular emphasis on glassmaking, which has all but shattered to nothing, albeit recently. The town still has a Festival of Glass every two years. Stourbridge does have its own shopping area, but it’s largely for everyday essentials, with a few bars and restaurants dotted around. Serious shoppers are still more likely to head into Birmingham.
Although not particularly industrialised, there are a few trading estates around the outskirts, and the town is well enough connected to the South West (via the M5 and rail links) and the rest of Birmingham for it not to matter. If you’re looking for Head of Marketing work and you live in Stourbridge, there are occasional related jobs in the town, but looking north and east will probably produce better results.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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