Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stourbridge
If you love the Birmingham conurbation and you’re travelling west, you’d better stop when you see signs for Stourbridge, because after the town you’ll be hit quite abruptly by the spread of green Shropshire countryside as far as the eye can see. The Bull ring, Wolverhampton Wanderers and Jasper Carrott will be distant memories.
If you stick around, though, you’ll be treated to a pleasant enough town, part of Birmingham’s commuter belt, with Wolverhampton to the north, Dudley to the north east and the centre of Birmingham 10 miles (16 km) to the east. Kidderminster is the next distinct town, 7 miles (12 km) south west. Stourbridge has a distinct suburban feel about it that somewhat hides the fact that it does have quite a strong industrial past, with a particular emphasis on glassmaking, which has all but shattered to nothing, albeit recently. The town still has a Festival of Glass every two years. Stourbridge does have its own shopping area, but it’s largely for everyday essentials, with a few bars and restaurants dotted around. Serious shoppers are still more likely to head into Birmingham.
Although not particularly industrialised, there are a few trading estates around the outskirts, and the town is well enough connected to the South West (via the M5 and rail links) and the rest of Birmingham for it not to matter. If you’re looking for Chief Marketing Officer work and you live in Stourbridge, there are occasional related jobs in the town, but looking north and east will probably produce better results.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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