Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Kidderminster
With the huge conurbation of the Birmingham area four miles (7 km) of rural land away, Kidderminster is almost, but not quite, a part of it. With its next-door neighbour Stourport-on-Severn, however, it has an entirely different feel to it – definitely more of a town. The Worcestershire settlement is home to about 60,000 people is located 17 miles (27 km) to the south west of the centre of Birmingham, 14 miles (23 km) north or Worcester and 32 miles (50 km) south east of Shrewsbury. It has rail links to the north and south as well into Birmingham, and the M5 is 9 miles down the road.
Kidderminster’s most important single industry has traditionally been carpet making. The well known Brintons company set up in the town at the end of the eighteenth century, and to this day it has still not had the rug pulled from under its feet – it’s still a good local employer. Victoria Carpets is also based here, and again it is bucking the Industrial Revolution trend and staying in business. The town has a bustling town centre and a recently redeveloped shopping centre called Weaver’s Wharf, which is another key employer.
If you’re looking for Chief Marketing Officer work in Kidderminster, you could be in luck as it does still have something of an industrial base, even through the town itself is relatively comfortable – it’s also a handy commuter town for Birmingham and Worcester. The shopping centre and the good rail and road links also make it a likely place for logistics and supply chain operations to get started, so if you’re based in the town, do get in touch.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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