Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Herefordshire
Herefordshire, located in the West Midlands, is a historic English county that shares borders with Shropshire, Gloucester and Worcestershire, as well as Wales.
The region, which has largely been rural throughout its history, has an economy mainly based in agriculture - and it even gave its name to one of the world's most common breeds of cow. Over the years, manufacturing and the service sector have also grown in importance in the county.
Settlements include Leominster, Ross-on-Wye, Bromyard and Kington. The county town is Hereford; it's a cathedral city and also the only city in Herefordshire, making it a good location for those seeking Chief Marketing Officer positions.
Herefordshire has long been known as an important location for the production of cider. H.P. Bulmer, which is owned by Heineken International, is a major employer in the region. It manufactures brands including the eponymous Bulmers, as well as Woodpecker and Strongbow. Other companies with cider or ale breweries in the county include Wye Valley, Weston's and Spinning Dog.
Meanwhile, Amcor is a packaging company based in Ledbury and Cargill Meats Europe operates in the region. Other products that Herefordshire is known for include leather, nickel alloys and chemicals, while the Rotherwas Industrial Estate is home to a number of heavy and light engineering companies, as well as various other businesses.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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