Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wiltshire
Known for its sweeping Salisbury Plain and ancient stone circles like Stonehenge and Avebury, Wiltshire is a county in the south-west of England that shares borders with a number of counties like Somerset, Hampshire, Oxfordshire and Dorset.
For anyone seeking Chief Marketing Officer roles in Wiltshire, a number of options can be found in the region - in settlements such as Swindon, Salisbury, Trowbridge and Wilton.
Much of Wiltshire is situated around the M4 corridor, and this has given a significant boost to its economy, as businesses are attracted to the region's ease of access and lovely rural surroundings.
Manufacturing is an important part of the local economy, and products that are made here range from electrical goods to food and beverages, furniture, pharmaceuticals and plastics.
Just some of the companies that have set up regional or international offices in Wiltshire include WHSmith, Early Learning Centre, Dyson, Honda, Reckitt Benckiser, Intel and Motorola.
The National Trust's head office is also registered in Wiltshire and Oxford University's book depository for the Bodleian Library is also here - which contains over 150 miles of bookshelves. What's more, a number of military and defence establishments are also located in the region.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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