SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Wiltshire
Known for its sweeping Salisbury Plain and ancient stone circles like Stonehenge and Avebury, Wiltshire is a county in the south-west of England that shares borders with a number of counties like Somerset, Hampshire, Oxfordshire and Dorset.
For anyone seeking SEO Specialist roles in Wiltshire, a number of options can be found in the region - in settlements such as Swindon, Salisbury, Trowbridge and Wilton.
Much of Wiltshire is situated around the M4 corridor, and this has given a significant boost to its economy, as businesses are attracted to the region's ease of access and lovely rural surroundings.
Manufacturing is an important part of the local economy, and products that are made here range from electrical goods to food and beverages, furniture, pharmaceuticals and plastics.
Just some of the companies that have set up regional or international offices in Wiltshire include WHSmith, Early Learning Centre, Dyson, Honda, Reckitt Benckiser, Intel and Motorola.
The National Trust's head office is also registered in Wiltshire and Oxford University's book depository for the Bodleian Library is also here - which contains over 150 miles of bookshelves. What's more, a number of military and defence establishments are also located in the region.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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