SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bath
The Somerset city of Bath is a place with at least two remarkable historical periods that resonate today: the Roman and the Georgian. It was a popular Roman spa town, called Aquae Sulis, and its Roman baths not only survive to this day, they are still used, both by locals and by the many tourists who visit the city, usually as part of spa treatment. The second great era was the Georgian period, when the city regained its reputation as a spa city, and much of its iconic architecture was built, including the impressive Royal Crescent. A notable inhabitant of Bath was Jane Austen; there’s a museum dedicated to her in the city, although she notably never liked the place!
Throughout the nineteenth and twentieth centuries, Bath did have quite an important manufacturing sector, its closeness to the major port of Bristol being an important factor. As the twentieth century drew on, however, the city became rather gentrified and started to focus more on tourism, and the manufacturing sector suffered. Today many of those who work in the city have to commute from outside because of property prices.
Some industries are successful in the city, however. Publishing in particular is doing well, with Future plc, owner of over 150 magazines, being based there, as well as some book publishers such as Parragon and the mail-order company House of Bath (now owned by JD Williams). Tourism remains its greatest single employer, with restaurants, guest houses, hotels, museums and the like enjoying almost year-round visits. Although the city proper has a population of around 90,000, the area as a whole is home to close to 170,000, making it a thriving place. It is not unusual for SEO Specialist positions to appear in Bath, partly due to this large population and tourist requirements.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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