SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Devon
Located in the south-west of England, with coastlines on the Bristol Channel, English Channel and the Celtic Sea, Devon shares a border with Cornwall, Somerset and Dorset.
It is one of the largest counties in England and with settlements including Exeter, Dartmouth, Plymouth and Torbay, there are a number of SEO Specialist positions to be found in Devon.
Devon has been occupied by humans for many thousands of years. Indeed, human remains from as many as 40,000 years ago have been found in the region, while Romans and Anglo-Saxons also called the region home.
In the past, Devon's core industries included farming, fishing and mining, while the seaside resorts brought significant wealth to the area in their heydays.
These days, the region is still heavily reliant on agriculture and dairy, producing products like milk and cheese, as well as the famous Devonshire cream.
A number of well-known companies can be found in the area, including the Wrigley chewing gum company and Beverage Brands, which makes WKD vodka.
The Met Office is also located in Devon, as is the Britannia Royal Naval College and HNBP Devonport.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us