SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Avon
Located in the west of England, Avon is a region that was once designated a ceremonial county and was named after the River Avon.
In 1996, the borders were redrawn and the region ceased to be an official county - it's now covered by a number of local authorities, including Bath and North East Somerset, North Somerset and South Gloucestershire, as well as the City of Bristol.
The region has long played an important part in the country's history and economic growth, particularly since it was home to the port of Bristol. From the 14th to 19th centuries, it processed cargo from around the world, particularly cotton and tobacco from America.
These days, opportunities for SEO Specialist roles in Avon can be found in a wide range of industries. There are numerous electronics and tech companies in the region, while the financial, communications and shipping industries also play a big part in the local economy.
One major employer is Defence Equipment & Support, which specialise in procurement for the MoD. Meanwhile, the aerospace industry holds a prominent position in Avon, with companies like BAE, Airbus, Rolls-Royce and Marconi having facilities in the area.
The Avon area is home to a number of universities and NHS trusts, while the tourism and retail sectors are also thriving, particularly in the larger towns and cities.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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