SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Gloucester
Situated in the county town of Gloucestershire, Gloucester is located near the Welsh border and around 30 miles north-east of Bristol.
It's also situated on the River Severn, which eventually flows to the Bristol Channel and this, combined with an extensive canal network that was built in the 19th century, led the city to become an important place for international trade, particularly with Spain, France and Portugal.
Gloucester has long been an important site for banking and the financial industry, while manufacturing has also played a big part in the local economy. In fact, there are still factories and research and development facilities within the area for companies like BTR Permali, which makes water tanks and automotive mouldings, and Du Pont.
What's more, Gloucester is also known as a hub for the aerospace industry. Smiths Aerospace and Messier-Bugatti-Dowty are located here - the latter makes landing gear, braking systems and wheels.
Over the last 30 years, Gloucester has undergone significant regeneration, and it is now an ideal place for those seeking SEO Specialist opportunities.
Many of the old warehouses in the port area having been converted or replaced with more modern structures. In addition, there are now a number of business parks - such as Ashville Industrial Estate and Waterwells Business Park - that house a number of IT and media companies, SMEs and businesses based in the service sector.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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