SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Northern Ireland
The smallest country in the UK, Northern Ireland has traditionally been associated with industries like shipping, rope making and textile manufacture. In fact, during the American Civil War, the supply of cotton from the States was cut and Belfast gained the nickname Linenopolis, as Irish linen helped to alleviate problems caused by the shortage.
During the 18th and 19th centuries, Belfast was home to many of the world's top shipbuilders, including Harland and Wolff, the firm that went on to build the RMS Titanic, her sisters the Britannic and Olympic and other vessels like the HMS Belfast during the early 20th century.
Northern Ireland has also seen its share of violence and civil unrest, during a period known as the Troubles, which lasted from the late 1960s until the signing of the Good Friday Agreement in 1998.
Since then, the country has grown more stable and a number of redevelopment projects have helped to turn Northern Ireland into a thriving place with an economy based mainly in the service sector - although many of the older business are still in operation. What's more, there are plenty of opportunities for those seeking SEO Specialist vacancies.
Just some of the companies with regional headquarters or other facilities in the region include DuPont and Caterpillar. In addition, Short Brothers, one of the first companies in the world to produce aircraft, moved to Northern Ireland in 1948 - today it owned by Bombardier Aerospace and produces flight control systems and other components.
Popular locations
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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