SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Lisburn
Lisburn is a city whose centre is 7.5 miles (12 km) south west of the centre of Belfast. It is Northern Ireland’s newest city, gaining city status in 2002 for the Queen’s Golden Jubilee. The city is historically noted for its links with the linen industry, and now has a museum dedicated to the craft. To Lisburn’s north west are the banks of Lough Neagh, which at 151 square miles (392 sq km) is the largest freshwater lake in the British Isles by surface area (Lake Windermere, England’s largest, is only about 5.5 square miles in area!). The city is connected to Belfast by the M1 motorway. It is also on the railway line from Belfast to Dublin, and trains can be taken from the city centre to both capitals.
Although the population of Lisburn is roughly 70,000, it is part of The Dublin-Belfast Corridor, which is home to 3 million people. The population of the whole of Northern Ireland is just under 2 million. Close to three quarters of a million people live in the Belfast area, which means that about a third of the population is concentrated in this small area on the country’s east. The city’s population is growing steadily, and indeed the local government is attempting to boost Lisburn’s population with a set of schemes it is putting in place.
With its growing population and excellent links to Belfast and Dublin, SEO Specialist positions do come up in Lisburn or its neighbouring areas relatively frequently. Northern Ireland as a whole has seen more prosperity over the past decade or so, and it’s now considered a good place to invest, which can only be good news for the logistics, supply chain and procurement industries.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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