SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in London
As the UK’s capital and largest city, it should come as no surprise that London offers a wealth of opportunities for those seeking procurement, logistics and supply chain jobs.
Indeed, there’s something for everyone in the Big Smoke, and while the soot and pollution that gave the city its nickname during the Industrial Revolution have mostly disappeared, there are plenty of reminders of days gone by - such as the warehouses and docks that line the Thames.
If you're looking for a SEO Specialist job in London, the city offers something for everyone. And, although the capital is known for its high cost of living, most employers take this into account when setting wages - in most cases, the so-called London allowance will add between £3,000 and £4,000 to your salary.
Whether your sector of choice is financial, media, retail, electronics, medical, manufacturing, telecommunications, transport, automotive or even government or defence, London has it.
From Ford to Sony, Barclays to Metro Newspapers and Sainsbury’s to Warburtons, the list of British, European and international firms that call London home goes on and on.
And don’t forget the companies that specialise in moving people and parcels around. With organisations like the Port of London and Transport for London, several international airports and trains that depart to domestic and international destinations, it takes a lot of people to keep London moving smoothly.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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