SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Buckinghamshire
One of the London Home Counties, Buckinghamshire also shares a border with Berkshire, Oxfordshire, Bedfordshire, Hertfordshire and Northamptonshire. It's a popular choice for those seeking SEO Specialist vacancies and offers a wealth of opportunities - for those who wish to live and work in the area, or commute to the capital.
During the industrial revolution, the region was known for its lace making and it's said that Queen Victoria used the delicate material for her pillows. After the arrival of the railway, furniture and paper production both took off in Buckinghamshire and heavy industry like the manufacture of train carriages was also big business.
Indeed, the 19th century was extremely lucrative for Buckinghamshire, and evidence of this can still be seen today in the many beautiful Victorian buildings that are spread across the county.
These days, Buckinghamshire's economy is mainly based in the service sector and studies have shown that it's one of the best places to live in the UK, with one of the highest life expectancies and some of the best school results in the country.
The region is still used for a lot of agricultural production, while furniture manufacture and pharmaceuticals are also major sources of employment.
What's more, the world-famous Pinewood Studios are located in Buckinghamshire. This studio has been the location of filming for a variety of big-name productions, including several James Bond films, the Superman franchise, Batman Returns and scenes from Peter Jackson's The Hobbit.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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