SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Aylesbury
The county town of Buckinghamshire is Buckingham, right? Wrong. It's actually Aylesbury, a town about as close to the centre of the county as it's possible to be. It is roughly in the centre of a circle formed by London 33 miles (53 km) to the south east, Stevenage, Bedford, Northampton, Banbury, Oxford and Slough, going anticlockwise.
The town was traditionally a market town, where the surrounding farms and traders from more distant towns would congregate to sell their wares. Aylesbury still has a market four times a week, but this is by no means its main business. The town did have a strong milling industry until the mid-1800s, and it was the home to some food-related industry until quite recently, but nowadays its main employers are retailers and small businesses, as well as entertainment and the concentration of local government that accompanies any county town. Although Aylesbury was never a formal New Town, it did get redeveloped after the war, with displaced Londoners moving in and the old town being largely demolished to make way for new business properties.
Aylesbury is right in amongst the commuter belt for London, and houses a reasonably economically active population of around 70,000. The north west of the town is dominated by a large industrial estate with light and medium industry, retail and car showrooms. The town's diverse and largely affluent population, modern infrastructure and a decent amount of industry mean that SEO Specialist jobs are often being created in Aylesbury, so please get in touch if you are in the area and seeking such work.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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