SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in the West Midlands
Home to a number of cities and towns, including Birmingham - often called Britain's Second City - as well as Coventry, Stoke-on-Trent and Wolverhampton, the West Midlands has long been a centre of industry and commerce for the UK and it's an ideal location for anyone seeking SEO Specialist jobs.
During the Middle Ages and throughout the Industrial Revolution, Coventry was known for producing wool and cloth. Meanwhile, other parts of the region were known for their metalwork - Birmingham for its small arms and Wolverhampton for locks, ironmongery and brass work.
In addition, the West Midlands region was a prime source of raw materials like coal and iron ore, something that became increasingly important throughout the 18th and 19th centuries.
As time moved on, the focus of the region shifted and car manufacturing overtook the other industries, while bicycle production was also a large part of the local economy for many years.
Today, the West Midlands area is home to a number of tech companies, as well as food and beverage manufacturers, with Nikon, Hitachi maxell, Fujitsu, Muller Dairy Ltd, Bulmers Cider, Cadbury UK, Marmite, Coors Brewers and Bird's Custard just a few examples.
Other brands that call the area home include Michelin Tyres, Dechra Pharmaceuticals, Volvo Group UK and the National Express Group.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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