SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Stourbridge
If you love the Birmingham conurbation and you’re travelling west, you’d better stop when you see signs for Stourbridge, because after the town you’ll be hit quite abruptly by the spread of green Shropshire countryside as far as the eye can see. The Bull ring, Wolverhampton Wanderers and Jasper Carrott will be distant memories.
If you stick around, though, you’ll be treated to a pleasant enough town, part of Birmingham’s commuter belt, with Wolverhampton to the north, Dudley to the north east and the centre of Birmingham 10 miles (16 km) to the east. Kidderminster is the next distinct town, 7 miles (12 km) south west. Stourbridge has a distinct suburban feel about it that somewhat hides the fact that it does have quite a strong industrial past, with a particular emphasis on glassmaking, which has all but shattered to nothing, albeit recently. The town still has a Festival of Glass every two years. Stourbridge does have its own shopping area, but it’s largely for everyday essentials, with a few bars and restaurants dotted around. Serious shoppers are still more likely to head into Birmingham.
Although not particularly industrialised, there are a few trading estates around the outskirts, and the town is well enough connected to the South West (via the M5 and rail links) and the rest of Birmingham for it not to matter. If you’re looking for SEO Specialist work and you live in Stourbridge, there are occasional related jobs in the town, but looking north and east will probably produce better results.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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