SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in the South East
As the most populous region of England, the South East stretches from Oxford to Southampton and from Reading to Dover, comprising some parts of the Greater London Urban Area and a number of the Home Counties, such as Buckinghamshire , Kent and Surrey.
The largest city in the in the South East is Brighton and Hove, while towns like Chatham, Gillingham and Strood make up the Medway conurbation, which has a similar population.
Over the years, the area has been an important part of the UK's economy and has been a centre for innovation - from the Enigma machine and Alan Turing's breakthroughs in computer technology, through to the development of Britain's space programme at Westcott.
Those looking for SEO Specialist jobs in the South East will have a range of options to consider, as the region is home to a number of large companies specialising in everything from car manufacture to pharmaceuticals, food and beverages to petrochemicals and packaging to retail.
The main branch of Amazon.co.uk is based in Slough, while other top-name brands in the South East include PepsiCo, Harley-Davidson UK, Vodafone, Hovis, Ben & Jerry's, Blackberry, Panasonic UK, HP UK, Virgin Media and ExxonMobil UK.
Of course, transport is also a major part of the South East's economy, with Gatwick Airport, South Eastern Rail and the Channel Tunnel Rail Link and the Port of Dover all important elements.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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