SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Chelmsford
Located in Essex, Chelmsford was granted city status in 2012 and is the only city in the county. It is situated on the River Can, around 32 miles from Charing Cross and is considered to be part of the London commuter belt, meaning it offers a range of options for those seeking SEO Specialist positions.
Chelmsford's history can be traced far back in time and evidence of Neolithic and Bronze Age settlements have been found. In 1199, the town was granted a royal charter and the market is still held in the centre today.
During the Middle Ages, Chelmsford was named the county town of Essex and its population continued to grow in size. The railway arrived in the middle of the 19th century, leading to further economic growth and by the late 1800s, it had become known for its manufacturing industry, particularly electrical equipment.
In 1899, the world's first radio factory was opened in Chelmsford and during the second world war, the region produced machinery and light engineering.
During the end of the 20th century, Chelmsford declined economically. However, the city has gone through major regeneration over the last 30 years and these days it is an important location for administration and distribution.
Chelmsford is currently home to a number of large companies, including investment managers the M&G Group, electric motor manufacturer ebm-papst UK Ltd and e2v Technologies, which is known for its high-tech engineering products for the medical, science, aerospace and industrial markets.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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