SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Sussex
Sussex, a historic county in the south-east of England, is situated on the Channel coast and shares borders with Surrey, Kent and Hampshire.
It's also home to a number of large settlements - including Chichester, Brighton and Hove, Hastings, Eastbourne, Crawley and Bognor Regis - and offers a range of opportunities for those seeking SEO Specialist jobs.
Historically, the region has been known for agriculture and fishing, while the seaside resort towns were popular destinations for tourists, particularly during the 19th and early 20th centuries.
These days, tourism continues to play an important part in the local economy. Brighton, for example, is a favourite getaway for Londoners seeking a bit of sunshine and sea air on the weekends, while visitors from around the world come to see the Royal Pavilion and the pleasure pier.
Of course, there's much more to the region than leisure activities. For instance, Sussex has a strong hold on the financial industry, with credit card giant American Express having its European headquarters here.
The Thales Group, known for manufacturing electrical systems for the aerospace, security and defence markets also has a facility in Sussex.
Other companies in the area include The Body Shop, Doosan Babcock Energy and WesternGeco. Fischer yachts are built in Sussex and Nature's Way Foods produces pre-packaged salads and fruit. Meanwhile, various airlines have offices in the region, such as British Airways, Virgin Atlantic and Thomson Airways.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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