SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in East Sussex
Bordered by Kent, Surrey and West Sussex, East Sussex is a ceremonial county in the south-east that is situated on the English Channel. It comprises communities like Eastbourne, Brighton and Hove, Hastings and Newhaven, and offers a variety of opportunities for those seeking SEO Specialist jobs.
In the 5th century, the South Saxons settled in the region that would later become known as Sussex, although archaeological evidence suggests that humans and their ancient predecessors may have been living in the region for more than 400,000 years.
During the 16th and early 17th centuries, glass making was an important part of the East Sussex economy, although this mainly died out in the 1600s as competition with the East Midlands took over.
These days, East Sussex is a popular tourist destination and much of its economy is based in the service sector and retail.
Brighton is home to a number of financial services companies, including the European headquarters of American Express. Other companies include the Body Shop, and various media and tech companies have moved to the area since the 1990s.
What's more, East Sussex also comprises two important port towns. Newhaven is used mainly by ferry companies that travel between France and England, such as LD Lines and Transmanche Ferries. Meanwhile, Rye is predominantly used for fishing and yachting.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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