Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in East Sussex
Bordered by Kent, Surrey and West Sussex, East Sussex is a ceremonial county in the south-east that is situated on the English Channel. It comprises communities like Eastbourne, Brighton and Hove, Hastings and Newhaven, and offers a variety of opportunities for those seeking Copywriter jobs.
In the 5th century, the South Saxons settled in the region that would later become known as Sussex, although archaeological evidence suggests that humans and their ancient predecessors may have been living in the region for more than 400,000 years.
During the 16th and early 17th centuries, glass making was an important part of the East Sussex economy, although this mainly died out in the 1600s as competition with the East Midlands took over.
These days, East Sussex is a popular tourist destination and much of its economy is based in the service sector and retail.
Brighton is home to a number of financial services companies, including the European headquarters of American Express. Other companies include the Body Shop, and various media and tech companies have moved to the area since the 1990s.
What's more, East Sussex also comprises two important port towns. Newhaven is used mainly by ferry companies that travel between France and England, such as LD Lines and Transmanche Ferries. Meanwhile, Rye is predominantly used for fishing and yachting.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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