Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Eastbourne
Many of us will have preconceived ideas about the nature of the Eastbourne identity, and unusually, most of us will probably be about right! It’s a south coast seaside town geared up for tourism, and the demographic is tipped towards the upper end of the age range. We might be surprised by the size of it, however. Its population is around the 100,000 mark, making it a rather large town, and if the demographic spread remains the same, this figure will probably grow as we are now living longer.
As well as families, groups, couples and individuals taking a break in Eastbourne, its Victorian splendour is seen as a bracing backdrop for conferences and AGMs, and it’s a sector the town is pushing quite strongly.
From a logistics, procurement and supply chain point of view, these facts are quite interesting, as it’s not just industry that has a need for moving large amounts of things around. Tourism is a huge consumer of perishable and non-perishable goods, and it all needs storing and distributing with its specific requirements being observed. For this reason, Copywriter vacancies crop up from time to time in Eastbourne, so it’s always worth getting in touch if you’re looking for this kind of work here.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us