Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Maidstone
The county town of Kent, Maidstone is situated on the River Medway and is just over 30 miles south-east of London. A bustling town with plenty of history and pretty public gardens, Maidstone is also an excellent option for those seeking Copywriter positions.
Archaeological evidence suggests that the area around Maidstone has been occupied since the Neolithic era, while the Romans and Normans also had settlements here. For much of the town's history, its economy relied on the river, which powered mills and served as a trade route.
By the 18th century, Maidstone had built up a number of industries, including stone quarrying, brewing and cloth making. Paper was also manufactured here and a technique for making wove paper was developed by James Whatman in 1740.
Today, Maidstone is a thriving community with plenty of retail space, restaurants and accommodation. It's also home to a number of large companies, such as KEF, which makes loudspeakers on the site of what was once a metalworking facility.
Maidstone is home to one of the largest office centres in the country. A significant amount of paper and package making is still carried out here and Aylesford is the largest paper recycling facility in Europe - it also manufactures newsprint.
In recent years, a number of tech and communications companies have also set up operations in Maidstone.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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