Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Gillingham
Gillingham is a town in Kent where the River Medway spills out into the Thames Estuary. It was historically the site of a barracks and port, but today is home to a popular marina for yachts and small boats. The Royal Navy had a base there until the mid-1980s, when it closed down. The inevitable unemployment caused by the decline of its seafaring links was reversed somewhat by the construction of a business park, which created many jobs and was a success thanks to its already good road and rail links and proximity to London. The town serves much of the surrounding area as a centre of retail.
Gillingham Business Park is a thriving and productive area of the town, and employs many locals. In fact the park is so busy that Premier Inn has a branch there to assist face-to-face business in this region in the South East corner of the UK. With a population of around 100,000 inhabitants and a successful business park and retail sector, Gillingham can be an ideal place to look for a Copywriter position if you are living in the area.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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