Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Dartford
At the eastern side of the London conurbation, just to the south of the Thames, a few hundred metres of agricultural land separate the city from its neighbour Dartford. As the crow flies, Dartford is about 14 miles (23 km) from the centre of London. The M25 cuts right through the middle of the town and becomes the Dartford tunnel if you’re heading north (anticlockwise) or the Queen Elizabeth Bridge if you’re heading south (clockwise). Interestingly, the tunnel and bridge are not technically part of the motorway – they form the A282 so that vehicles not permitted to use the motorway can use them – so the M25 is not a complete loop.
Dartford has a long industrial history, with brewing, paper-making, cement making, lime-burning, chalk mining, chemical manufacturing and heavy engineering all going on, with a ready market just up the river in London. However, as the twentieth century wore on, most of these industries died out and Dartford’s service sector got stronger, alongside plentiful light industry. Nowadays there are several trading and industrial estates around the town, and the old Blue Circle Cement factory was demolished and the land used for the huge Bluewater shopping centre. Next to the river is Littlebrook oil-fired power station.
With plenty of industry sill in existence in the town, fantastic connections and one of the UK’s largest shopping centres on its doorstep, Dartford is a prime location for Copywriter jobs. It is also a large town, whose population tops 85,000, or 100,000 if the whole borough is taken into account. Opportunities in the logistics sector could hardly be more promising than those presented by Dartford’s profile.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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