Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Dartford
At the eastern side of the London conurbation, just to the south of the Thames, a few hundred metres of agricultural land separate the city from its neighbour Dartford. As the crow flies, Dartford is about 14 miles (23 km) from the centre of London. The M25 cuts right through the middle of the town and becomes the Dartford tunnel if you’re heading north (anticlockwise) or the Queen Elizabeth Bridge if you’re heading south (clockwise). Interestingly, the tunnel and bridge are not technically part of the motorway – they form the A282 so that vehicles not permitted to use the motorway can use them – so the M25 is not a complete loop.
Dartford has a long industrial history, with brewing, paper-making, cement making, lime-burning, chalk mining, chemical manufacturing and heavy engineering all going on, with a ready market just up the river in London. However, as the twentieth century wore on, most of these industries died out and Dartford’s service sector got stronger, alongside plentiful light industry. Nowadays there are several trading and industrial estates around the town, and the old Blue Circle Cement factory was demolished and the land used for the huge Bluewater shopping centre. Next to the river is Littlebrook oil-fired power station.
With plenty of industry sill in existence in the town, fantastic connections and one of the UK’s largest shopping centres on its doorstep, Dartford is a prime location for Head of Marketing jobs. It is also a large town, whose population tops 85,000, or 100,000 if the whole borough is taken into account. Opportunities in the logistics sector could hardly be more promising than those presented by Dartford’s profile.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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