Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Southend-on-Sea
Few towns have names that describe them as perfectly as Southend-on-Sea. The south-facing seaside town is located just over 30 miles (50 km) from the centre of London, where the Thames Estuary meets the North Sea. As towns go, it has relatively large population, well over 100,000, and as well as being a seaside resort, it is home to one of the six airports serving London, the other five being Heathrow, Gatwick, Luton, Stansted and City. As well as the airport, the town is also served by two railway lines and excellent road infrastructure, and the town thrives throughout the year with shopping, entertainment and sport going on.
Southend is traditionally a destination for people from South England, but especially London, to go for a holiday, short break or day out by the sea, and at the height of summer the streets, esplanade and beach are full of fun-seekers.
Because of the large static population and the diversity of the economy, Head of Marketing jobs quite often come up in Southend-on-Sea. The town has a large town centre and there are trading estates dotted around, with many of the big-name retail brands having a presence here.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us